Community, Content & Commerce: A Logitech Success Story
How Logitech Saw an 84% Uplift in Sales Growth
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"We absolutely loved the all-in-one nature of the TRIBE platform, the fast access to content and ability to license it really quickly, and the ability to pull a simple report.”
CLARA TORVISCO MARQUEZ
Driving impactful business results over a 12 month period
Since 2018, Logitech has run 23 TRIBE campaigns globally; but it was during a challenging year that they really sought a partner that could increase market share, maintain their leading market position and drive home results. By partnering with TRIBE’s innovative influencer and content platform to run four campaigns across 2020, Logitech were able to successfully harness the creativity of their very own customers. This user-generated content was used to power Logitech’s organic and paid social media campaigns, contributing to significant business results.
A Swiss company focused on innovation and quality, Logitech designs products and experiences that have an everyday place in people's lives. Founded in 1981 in Lausanne, Switzerland, and quickly expanding to the Silicon Valley, Logitech started connecting people through innovative computer peripherals and many industry firsts, including the infrared cordless mouse, the thumboperated trackball, the laser mouse, and more.
Tribe Features Used
- Influencer Campaign.,
- Content Campaign.,
- Content Licensing.,