Arla Protein: A B2C Success Story
How Arla increased brand awareness while decreasing CPM
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“TRIBE allows us to build our influencer relationships in-house without dealing with third party agencies and management teams. It’s so efficient in fast turnaround influencer and content campaigns, which is vital in our everchanging FMCG environment.”
ELLIE VAN DER WERFF
Arla Protein used their very own customers to drive brand awareness and skyrocket reach
With an underlying objective of building brand awareness, Europe-based health food company, Arla Foods, turned to TRIBE’s powerful platform to source instant branded content from their own customers and amplify it across their socials, reaching millions. 33 diverse creators provided Arla with 49 pieces of stunning, user-generated content that combined both feed and Story posts.
The largest producer of dairy products in Scandinavia. Founded in Denmark in 2000, Arla Foods is a global, sustainable and farmer-owned cooperative that places cruicial importance on our environment. With a focus on stronger people but first, a stronger planet, there are three movements at the heart of everything they do: climate, animals and nature. Arla Protein is a subsidiary of Arla Foods and produces high-protein, fat-free dairy products for people with active lifestyles.
Food & Drink
Tribe Features Used
- Influencer Campaign,
- Content Licensing