Brand Resources By TRIBE

The Campaign Activation Fee Explained

What is it?

TRIBE charges a Campaign Activation Fee for all Pay-Per-Use campaigns.

The Campaign Activation Fee varies for both TRIBE and TRIBE Plus users and is determined by the level of service required for your campaign. 


TRIBE Campaign: Meet your objectives with full platform access and standard support.

The Campaign Activation Fee covers your initial platform access, onboarding, training, campaign set up and access to our creator community.

We’ll ensure we have a pool of creators ready to meet your needs, alongside optimising your campaign and providing ongoing assistance as your campaign progresses. You’ll have regular access to Customer Success and Campaign Managers to provide insights and offer quarterly business reviews. You’ll also receive ongoing Creator Support for your specific creator needs. 


TRIBE Plus Campaign: Scale your creator strategy with premium support & strategic guidance.

You’ll receive our highest level of support with strategic account planning, on-demand training and business/strategic reviews with a dedicated team of Customer Success, Campaign and Creator Community Managers.

We’ll work with you to discover your needs, set goals and objectives and ensure you’re set up for success to achieve your specific campaign and creator needs. A TRIBE Plus Activation Fee is tailored to your needs ensuring you receive the support you need, every step of the way. 

When does the fee get charged?

We only charge the Campaign Activation Fee when you and your Customer Success Manager are happy to send the campaign live. If, during the onboarding process you decide the platform is not suitable to your needs, your campaign won’t be sent live and you won’t be charged.


What happens if I don't like the content I receive?

We’re here to help. We know how to find and encourage our talented and vetted community to take part in your campaign.


What if the campaign activation fee doesn't fit outside my budget?

We don’t think it should get in the way of your budget, as it will help ensure your budget delivers the maximum return possible. Generally, we’d advise a minimum campaign spend of at least $10,000 plus the Campaign Activation Fee. This sort of budget will give you a good feel for the platform, comfort with the category and showcase the quality of our creator network and their content.


Still have questions?

If you have more questions about TRIBE pricing, fees or charges, please reach out to your friendly Customer Success Manager. They’re here to answer all your queries!

New to TRIBE? Get in touch with one of our experts to discover more about our pricing and the creator marketing solutions we provide.