Brand Resources By TRIBE

The Campaign Activation Fee Explained

What it is

TRIBE charges a $249 + TAX fee for all campaigns sent live on the TRIBE platform. It’s called the Campaign Activation Fee.

What does it cover?

The Campaign Activation Fee covers your Account Manager (who’ll review and help optimize your brief where necessary) and access to TRIBE’s vetted community of engaged Content Creators.

1. Before your campaign kicks off, you’ll be contacted by a dedicated TRIBE Account Manager who’ll not only educate you on influencer marketing and content creation, but will work with you to ensure the objectives for your campaign are clear and achievable.

2. Next, they’ll optimize your brief. This step includes a review of what you’ve written, with suggestions and tweaks that will create a tight brief, eliciting high quality and fast responses from our vetted network of amazing Content Creators. Our Account Management team are the experts on our creator network, so they’ll know what they can and can’t do.

3. Only then is the Activation Fee charged and your brief sent live, which goes into the hands of our 75,000+ Creator community. This community will craft content and deliver it to you upfront—that’s the unique part of our model—so you can be sure of exactly what you’re getting and who has created it. 

Because our Creator community creates content upfront for the brands they know and love, we want to be sure that your brief is as strong as it can be, and is set up to achieve the best results possible.

 

WHEN DOES THE FEE GET CHARGED?

We only charge the Campaign Activation Fee when you and your Account Manager are happy to send the campaign live. If, during the onboarding process you decide the platform is not suitable to your needs, your campaign won’t be sent live and you won’t be charged.

 

WHAT HAPPENS IF I DON'T LIKE THE CONTENT I RECEIVE?

This rarely happens. Our vibrant and talented vetted community of Creators generate thousands of pieces of high quality content daily, and they only get paid when their content is approved. So it's unlikely you won't like what you receive, however you can always work with your Account Manager to modify the brief if this is the case.


WHAT IF THE CAMPAIGN ACTIVATION FEE DOESN'T FIT IN MY BUDGET?

We don’t think it should get in the way of your budget, as it will help ensure your budget delivers the maximum return possible. Generally we’d advise a minimum spend of at least $1,000 plus the Campaign Activation Fee. Whilst still small, this sort of budget should get you 4-5 posts from our network, which will give you a feel for the platform, comfort with the category, showcase the quality of content, and you’ll start to see interaction from influencers and their audiences.

Still have questions?

If you have more questions about TRIBE pricing, fees or charges, please reach out to your friendly Account Manager. They’re here to answer all your queries!