Brand Resources By Kelsie Rimmer

4 Reasons Why Your Brand Needs to Invest in Video

If you’re not already on the video marketing train, then you better get a movie on.

People are now spending 80% of their time online watching videos, and a huge 87% of influencers and online marketers are currently creating videos as their primary form of content.

Creating a video in-house can be long and expensive process, but with platforms like TRIBE, you can essentially crowdsource high quality, on-brand video content by utilising the skills of experiences influencers.

While many social media influencers are already creating and submitting amazing video content of their own, many brands aren’t leveraging this effective marketing tool, simply because they aren’t specifying that they want it.

But ask, and you shall receive.

Here is why you need to integrate more video content into your marketing strategy.

video is more engaging

Let’s face it, when trying to research products on the go, we’d all opt for a two minute video over a five hundred word article any day (uhhh… except this one of course).

Videos engage our senses more than any other form of content—since we can’t feel, taste or smell everything we see on our screens (yet), seeing it and hearing it are the next best thing.

 

@emmahoareau for Burt's Bees

 

As well as being entertaining, videos are also proven to make information easier to consume. When a viewer is engaged with a video, they will retain 95% of its message, compared to just 10% when reading.

increase your brand Awareness

In this tech-savvy society, people are likely to form their first impression of your brand by surfing the web, so it’s important to ride that wave.

Your brand’s identity and personality are based entirely on the content you communicate to the world, and customers will form their perception based on those communications.

 

@brianneworth for Boost Mobile


Video content is unique in that not only does it tell your brand’s story, but it shows it. Creating fun, lively video content will better show the personality of your brand, and is likely to be viewed, liked and shared.

Statistics also show that brands and marketers who use video marketing grow revenue 49% faster than non-video users: the more people that know about you, the more customers you are likely to attract.

Video = Better social Reach

Making sure people can find you online is a crucial when it comes to growing your brand, and video content is the most efficient way to extend your online reach.

Social video generates 1200% more shares than text and images combined, and the more people that are sharing your brand, the better.

Telling your brand’s story through videos created by influencers is an effective way to leverage this exposure, as it allows potential customers to 'discover' your brand themselves. 

@that_wallpapergirl for Odeon

 

This means that, rather than being intercepted with an ad, people are able to come across your brand organically.

influencer video is an 
authentic recommendation 

Research shows that 94% of people trust friends or strangers for buying decisions over all other forms of marketing for buying decisions.

If you leave your video content up to a trustworthy influencer with a captive audience or loyal following, your product is bound to sell itself.

Luckily, with TRIBE, great video content is only a click away. If you haven’t already, it’s time to integrate video content into your brand’s online presence.

Videos are the future of marketing, and if brands make it clear that they want them, the influencers will come running.

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