Brand Resources By Kelsie Rimmer

How to Own Back to School Sales with Parent Influencers

Mom’s the word! Here’s how Parent Influencers can be the key to your brand’s summer success. 

It’s common knowledge that marketing and sales aren’t immune to the summer slump. With so many employees taking vacations, and consumers doing the same, it can be hard for brands to sell themselves in a period that is otherwise difficult to engage.


Influencer marketing is the most effective and efficient way to cut through the summer haze and get a jump on the back to school rush… why? Consumers want to hear from other consumers. 

Social media users love micro-influencers because they are relatable. They are just everyday people promoting products they already use and love, while also cultivating a close sense of community. And within this ever growing influencer pool, there are different types of influencers you can leverage to reach specific kinds of audiences or demographics. 


One of the most populated and interactive influencer groups is what is commonly referred to as the ‘mommy blogger’ sector. They’re passionate, they’re determined and they’re one of the quickest, easiest and most effective ways to spread your brand like wildfire. Plus, they’re the perfect demographic to help you get the most out of your back to school campaign to start the semester with a bang. 

By leveraging this specific pool of activated influencers to amp up marketing campaigns that typically wouldn’t get too much traction over the summer, your brand can combat the summer slump quickly and affordably. The best part? You can actually harness this trend and let your own customers pick up your marketing slack. 


Whether your brand is focused on fashion, food and drink, lifestyle, or even a product-free service, TRIBE can connect you with everyday people who already use and love your products, and activate them to not only create content for your campaign, but also market it for you. You can turn your very own customers into your creative department and marketing team, and then empower them to sell to each other!

Activating micro-influencers is the key to your brand’s back to school summer success – word of mouth marketing at scale, directed to niche, targeted audiences.

See how Boost Juice promoted a back to school offer by tapping into TRIBE's cohort of parent influencers.