Discover Weekly is one of Spotify's most successful product features. It has garnered rave reviews, billions of streams, and provided a truly personalised music experience around the world.
We'd love posts of you using Spotify Discover Weekly. Ignite conversation about Discover Weekly and communicate this key message in your own style: "@SPOTIFYaunz makes me a playlist every Monday, if you're a Spotify listener, they make you one too."
Spotify needed a solution to solve the eternal challenge of getting really great content, really fast. We had a brief with TRIBE to find hyperlocal content that showcased the Discover Weekly features.
For the first time ever we were able to really clearly see what success looked like through traffic and click-throughs. It’s a great way to visually showcase our product and to get artists engaged with us.