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woman wearing headphones
woman wearing headphones
woman wearing headphones
spotify campaign in TRIBE app

SPOTIFY 

ASIA PACIFIC / AU

Discover Weekly is one of Spotify's most successful product features. It has garnered rave reviews, billions of streams, and provided a truly personalised music experience around the world.

CAMPAIGN OBJECTIVE //

We'd love posts of you using Spotify Discover Weekly. Ignite conversation about Discover Weekly and communicate this key message in your own style: "@SPOTIFYaunz makes me a playlist every Monday, if you're a Spotify listener, they make you one too."

SERENA LEITH // DIRECTOR OF MARKETING, SPOTIFY APAC

Spotify needed a solution to solve the eternal challenge of getting really great content, really fast. We had a brief with TRIBE to find hyperlocal content that showcased the Discover Weekly features.

For the first time ever we were able to really clearly see what success looked like through traffic and click-throughs. It鈥檚 a great way to visually showcase our product and to get artists engaged with us.

Spotify Logo
Serena Leith Spotify

13

13

CREATOR
POSTS

$5K-$7K

$5K-$7K

BUDGET

2.28M

2.28M

COMBINED 
FOLLOWERS

  • woman using spotify app on mobile
  • woman using spotify app on iphone
  • man using spotify on his laptop
  • woman using spotify on her mobile
  • cat using spotify on a tablet
  • hipster lego using spotify
  • woman listening to spotify on a tablet
  • woman using spotify app at the gym
  • woman using spotify on mobile with spotify logo painted on her nails
  • spotify app on a mobile next to donuts
  • spotify webapp on a laptop
  • woman using spotify app on mobile
  • spotify app next to avocado toasts

29,540

29,540

LIKES &
COMMENTS

2.37%

2.37%

ENGAGEMENT

$0.20

$0.20

COST PER 
ENGAGEMENT

ayesirally Did not know that! Fancy tips! 馃構馃構
nylon_threads Morning lovely! I didn't realise this either, I never listen to the playlists, maybe I should...!
simply_hannah.joy Love this shot! And what a cool app. I need to get Spotify back on my phone and listen to music again.
browneyedtoast What a fun way to get the week started!! I really need to upgrade spotify! 馃槉馃槉馃挋馃挋  
ivysavanah I couldn't live without my Spotify!馃挌   
browneyedtoast What a fun way to get the week started!! I really need to upgrade spotify! 馃槉馃槉馃挋馃挋  
jennifer__chong I love the discover weekly function! 馃槏  
thecharmingolive Whaaaat I had no idea!!! I'm on Spotify allll daayyyy 馃檶馃徏馃檶馃徏鉁旓笍鉂わ笍鉂わ笍鉂わ笍  
thegirlwholivedforclothes That's so smart I need to use this   
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