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Gelato Fiasco Campaign in TRIBE app

GELATO FIASCO 

PETER'S ICE CREAM / AU

What happens when you clash the small town quirks of Portland, Maine with centuries of Italian Tradition? A Gelato Fiasco that's what! Expertly hand crafted, each pint is packed full of big, bold flavours. This is not your typical gelato.

CAMPAIGN OBJECTIVE //

This new brand has just launched in the Australian market to disrupt what consumers think gelato flavours should be. We would love to see imagery inspired by wintery dark woods, dark clothing and lumberjacks!

EILEEN WHITTA // SENIOR BRAND MANAGER

For the first 4wks in market, we had no above the line support. During this period, we had a successful sales result of 10,000 units sold and anecdotally believe TRIBE helped drive trial. We like TRIBE as there's more control over the way your brand is represented, with the ability to determine ROI per post. 

Gelato Fiasco Logo
Eileen Whitta Senior Brand Manager at Gelato Fiasco

14

14

CREATOR
POSTS

$3K-$5K

$3K-$5K

BUDGET

431K

431K

COMBINED 
FOLLOWERS

  • gelato fiasco scoop on pancakes
  • Gelato Fiasco the Log Cabin
  • gelato fiasco wake n' bacon and the big county brownie
  • Gelato Fiasco Wake N' Bacon
  • Gelato Fiasco Wake N' Bacon and Maine Munchies
  • Gelato Fiasco Wake N' Bacon with coffee
  • Gelato Fiasco The Log Cabin
  • Gelato Fiasco The Big County Brownie
  • Gelato Fiasco The Log Cabin
  • Gelato Fiasco Wake N' Bacon with Waffles
  • Gelato Fiasco Maine Munchies
  • Gelato Fiasco The Big County Brownie
  • Gelato Fiasco The Log Cabin
  • Gelato Fiasco The Log Cabin and Wake N' Bacon

7,185

7,185

LIKES &
 COMMENTS

1.90%

1.90%

ENGAGEMENT

$0.61

$0.61

COST PER 
ENGAGEMENT

bellanicolaci OMG WHERE CAN WE BUY THIS
brydieheaphy BELLA WE'RE GETTING SOME TOMORROW
djcaseyofcial Where can I acquire such beauties?
oh.myfoodness Can't wait to try it, sounds delicious
catsnfood @chrystelleaudette these look crayyyy
britishmarc @thecaseybond this looks soo good
joyceklpI would love some!!馃槏馃槏
bogan_head phwoahhhh where I can buy this
eatventures_ Fancy packaging 馃槏
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