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Marketers in Pyjamas

Marketers in Pyjamas

The brief called ‘2020’

This may be the only time in history that we get to witness the entire world respond to the exact same creative brief. 

This interview series brings to life the remarkable. Those brands who’ve led with compassion, creativity and courage. 

Join TRIBE Founder, Jules Lund as he streams into the homes of the world’s most ingenious marketers to help inspire your next move in business and beyond.

Elmira-Gazizova

“Such a brilliant idea with fantastic insights and incredible jokes! #betterthannetflix”



ELMIRA GAZIZOVA
Brand Strategist
William-Carter

“This is sensational
content - bloody love it.
More please!”



WILLIAM CARTER
Media Manager,
Australian Football League
Maree-Ferguson

“I binge watched the whole series. Thoroughly enjoyed all episodes & highly recommend.”


MAREE FERGUSON
Director,
Dietitian Connection
Jodie-Metaxiotis

“Best 24 mins I spent
today. So much goodness on how to get off life’s hamster wheel!”


JODIE METAXIOTIS
Partner, The Garden Agency

Lucio-Ribeiro

“'I wish I'd thought of it' was my internal dialogue when I saw this smart idea. Light, smart, useful.”


LUCIO RIBEIRO
Marketing and Business
Strategist
Kate-Lawn

“'Brilliant... and I'm not even in marketing!”

 

KATE LAWN Local Business Development Manager,
Windrush Volkswagen Group

Anne-Marie-Cheney

“Thanks for getting all of these minds together and providing it free. Bravo!”


ANNE-MARIE CHENEY
Director - Content,
Publicis Groupe
Greg-Longford

“Society needs leaders like these. Thanks for sharing.”



GREG LONGFORDYouth Worker,
Links to Learning
Sarah-Kiryshin

“What a productive, helpful & lighthearted initiative! I'm tuning in regularly!”


SARAH KIRYSHIN
Co-Founder,
Toucan Marketing Co.
Emilie-Silverwood-Cope

“I've taken something useful from every single episode.”



EMILIE SILVERWOOD-COPESocial Media Manager
& Consultant
Andy-Rouse

“It's bloody brilliant! Insightful snippets interspersed with some wicked humour”


ANDY ROUSE
Director,
Hire Aspirations
Linda-Fincke

“Amazing advice, thank you. I will take these and other insights into my thoughts each day.”


LINDA FINCKE
Senior Event Manager,
Phoenix Creative Management

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Free insights from the world's best marketers delivered fresh to your inbox.

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SEASON 2: MARKETING MASTERMINDS PART 1

Craving inspiration? Enjoy fresh perspectives from 4 marketers at the top of their field condensed into one clip:

• Seth Godin
• Kai D. Wright, Global Consulting Partner, Ogilvy
• Nathan Ansell, Marketing Director, M&S
• Adam Good, Executive Director Marketing Technology, WPP ANZ

SEASON 2: BOSS LADIES

Join us as we take a look back at some of the powerful female marketers who inspired us in Season 2:

• Claudine Cheever, Global Chief Brand Officer, Amazon
• Stacy Minero, Global Head of Twitter ArtHouse
• Kerry Taylor, EVP, Brand Lead, Youth & Entertainment, ViacomCBS MTV
• Rachael Powell, Chief Customer Officer, Xero
• Erin Clift, Chief Marketing Officer, Waze

 

THE LATEST

From Coca-Cola to the CMO of Airbnb, Jonathan Mildenhall is now helping build the most influential brands of our time.

Google-owned navigation app, Waze, reveals how to cultivate a diehard community to elevate your marketing efforts.

The world’s largest food company talks to us about the importance of ‘shared value’ and the power of user-generated content.


 

ALL STAR: SETH GODIN

The world’s best known marketer, Seth Godin, challenges us on:

What makes a GREAT marketer
How the world will look back on this year, 75 years from now
Why short-term thinking is the mistake marketers will now make

 

MUST SEE

Join Ogilvy’s Global Consulting Partner as he details the critical role marketers play in the #BlackLivesMatter movement.

 

The world’s largest retailer covers influencer marketing, brand building and the deliberate tension in their vision to ‘scale creativity’.

E-COMM EXPERTS

Authenticity, customer relationships & the power of brand advocacy. Martin George discusses the 3 things every brand needs to nail.

Join Kristof Fahy, the CMO of UK’s eComm juggernaut Moonpig to uncover the power of influencer marketing & the importance of ROI.

How one of the world’s largest retailers is using Instagram to leverage this e-comm boom.

 

POPULAR EPISODES

Wanna know what the cool kids are doing? Learn from MTV, Comedy Central, Paramount Network & BET on brand authenticity, Gen Z & the impact of social media.

As brands look for new ways to create, User-Generated Content is becoming a priceless source of creativity. Twitter’s Stacy Minero explains why. 

ALL STAR: MARK RITSON

Marketing professor, Mark Riston, unpacks:

• Why making money is critical right now
• Which brands are winning and losing
• The strength of digital and social advertising in times of crisis
• The “horse-sh!t” leadership qualities that won’t help you

MUST SEE

The ultimate business guru talks leadership, how social media is a life-raft, daily mental health hacks & what Kerry Packer taught him.

Two major brands uncover the importance of EQ over IQ, how brands can avoid being tone deaf & “no glitter” creative strategies.

This CEO power couple unpack the definition of resilience, the silver lining emerging from physical isolation & so much more.

ALL STAR: KEITH WEED

Former CMO of Unilever, Keith Weed covers:

• How to keep global teams connected through this tough time
• Why putting your customers first is crucial
• The two biggest shifts happening in media right now and how we can seize the opportunity

 

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POPULAR EPISODE

We chat with Coles CMO, Lisa Ronson and unpack:

• The flip as a marketer “telling people to stop buying things!”
• How Coles is teaming up with Woolworths, Aldi & IGA for the greater good
• The need for humour during and after the crisis

BEST OF AUSSIE MARKETERS

Join Xero’s Rachael Powell and WPP AUNZ’s Adam Good as they talk all about brand triumph in the current face of collapse.

We unpack the ingredients your post-COVID strategies require & why now, more than ever, is the time to invest in your brand.

These powerful Sydney minds cover the key to good leadership, the brands that are using creativity for good & much more.

ALL STAR: TOM GOODWIN

Tom Goodwin, Marketing Futurist, unpacks:

• Why CV19 won’t have a long-lasting impact on most consumer behaviours 
• The key reason why no business should pull their marketing spend
• Why a lot of the messaging coming from brands has been “pathetic”

HIGHLIGHTS

Catch up on the most valuable insights from the unique minds of these female superstars.

A jam-packed clip showcasing the most powerful lessons from these masters of marketing.

OG's

Unpack consumer minds with this duo and delve into the biggest consumer cues that can help you navigate your strategies right now.

This Nashville power couple unpack the crucial role social media plays in influencing & the importance of spreading the right message.

The Kiwi crew unpack the power of low-budget iPhone content, the current problems digital advertising is solving & more.

Marketers in Pyjamas Live

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Let’s get personal!

This LIVE series has the world’s best marketers addressing industry-specific challenges, sharing current case studies and answering your questions in real time.

COMING UP

 

The next LIVE episode is on its way! In the meantime, catch up on past eps and remember to subscribe for the latest updates on what’s to come.

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LATEST EPISODE

Join marketing gurus Lara Thom from GYG and Ben Hill from Mars, as they cover:

• Category-specific challenges,
• Up-to-the-minute case studies
• Interactive Q&A