General
TRIBE has two fees: a Campaign Activation Fee and a TRIBE Fee.
The Campaign Activation Fee covers your Account Manager (who’ll review and help optimize your brief where necessary) and access to TRIBE’s vetted community of engaged Content Creators. It is charged before your campaign is set live.
The TRIBE Fee provides ongoing marketplace support and use of TRIBE’s powerful technology platform; delivering analytics, payments, legals, messaging and more. This fee is a 30% margin of a brand's overall campaign spend. So for example, if you spend $5,000 on influencer posts, the influencers will receive $3,500 and TRIBE will receive $1,500 (30% of your $5,000 budget).
We don't make any money from influencers -- it's a completely free service for them!
Brands
The Campaign Activation Fee covers your Account Manager (who’ll review and help optimize your brief where necessary) and access to TRIBE’s vetted community of engaged Content Creators. It is charged before your campaign is set live.
TRIBE charges a Campaign Activation Fee for all campaigns sent live on the TRIBE platform. Then, you only pay for the content you approve.
Sure, feel free to browse the influencers' social accounts to see what level of engagement they're achieving. We also display their average engagement alongside every submission if available.
You can also track your campaign’s performance with real-time analytics, and with access to our Premium Features you can also measure its success with a downloadable report of your best content, campaign metrics & industry benchmarks.
Depending on whether you are using the platform on a subscription or on a campaign-by-campaign basis, the cost of a content licence (online usage only) differs. Head to our pricing page for more information.
The ratings measure how valuable a certain influencer’s recommendation is. It goes past the vanity metrics into quality and impact. They are measured across three main elements: professionalism, submissions and engagement.
- Professionalism refers to how easy they are to work with, and factors in reply times, punctuality of publishing scheduled posts at the right time etc.
- Submissions refer to the quality and originality of their posts. If it is of a good quality, fits the brief and is not plagiarised or doctored content, their rating will be positively rewarded.
- Engagement refers to the quality and authenticity of their likes and comments. If they generally come from across their whole follower base, they are rated highly. If they have manufactured engagement, i.e. from ‘comment pods’, they are penalised.
Influencers
Based on our own research, we've designed a RATE CARD within the App. Although we recommend you start off low, and only raise it if you feel you can. It goes without saying; the higher your fee, the stronger your recognition, content and audience engagement should be. Check out the rate card here.
It can be used wherever the licensee chooses.
If you’ve sold rights to content, and now have another opportunity to sell content that appears similar, you’ll first need to get approval via content@tribegroup.co.
That’s why we’ve designed Influencer Ratings. To help you stand out even more. These will be displayed next to your submissions in the brand’s inbox and are out of 5 stars.
For instance, if you publish your approved posts on time, you’ll be rewarded. Submit content you don’t own and sadly… you won’t be.
One thing’s for sure, if you keep up the great work, we’ll do our best to make you SHINE BRIGHT like the star you are.
Ratings are designed to share your holistic value to a brand, beyond your follower count or price. Three areas taken into account are professionalism, activity and engagement. More specifically, these inputs may affect your rating:
- No recent submissions
- Slow response time to brand feedback
- Failure to keep post at the top of your feed for 5hrs and on your feed for 30 days
- Submitting unoriginal content (content that wasn’t created by you)
- Fake followers
- Failure to post by the time agreed
- Using comment pods
- Pitching ie “Hey guys. I’m a food influencer who would like to work with your brand” rather than submitting content exactly as it will appear when published.
- Submitting low quality content (pixelated or blurry)
While your rating won’t go up overnight, it’s best to start with the basics:
- Submit regularly to briefs
- Reply to brands as quickly as possible
- Publish approved posts on time
- Submit high quality, original content
- Eliminate ghost followers on your accounts
- Have authentic ‘engagement’, meaning that the likes and comments on your posts come from across your entire follower base. Not just a repeat group or comment pod.