Frequently Asked Questions

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General

We classify an Influencer as someone with 3,000+ genuine followers on just one of our three partner platforms: Facebook, Instagram or Twitter. In time you'll be able to connect more social platforms into TRIBE.

TRIBE is open to all brands, and those that represent them, including PR, Media, Advertising or Creative Agencies. Some brands will naturally attract more submissions from influencers than others.

Absolutely. TRIBE is open to brands and influencers from anywhere in the world. We currently have headquarters in Australia, the UK and most recently the US, so if you’re in the southern hemisphere, you’ll be looked after by Team Australia. If you’re in the northern hemisphere, Team UK and Team US. This is why the currency used for a brand’s campaign will either be AUD$, USD$ or GBP£ accordingly.

Yes. In the US, UK, Europe and many other parts of the world, you are required by law to disclose a sponsored post. The easiest way to do this is to simply include #ad. In Australia, it’s currently just a guideline; however, we strongly recommend you include #ad anyway so your audience can easily identify branded content. For further guidance, see our T&Cs.

TRIBE has two fees: a Campaign Activation Fee and a TRIBE Fee.

The Campaign Activation Fee covers your Account Manager (who’ll review and help optimize your brief where necessary) and access to TRIBE’s vetted community of engaged Content Creators. It is charged before your campaign is set live.

The TRIBE Fee provides ongoing marketplace support and use of TRIBE’s powerful technology platform; delivering analytics, payments, legals, messaging and more. This fee is a 30% margin of a brand's overall campaign spend. So for example, if you spend $5,000 on influencer posts, the influencers will receive $3,500 and TRIBE will receive $1,500 (30% of your $5,000 budget).

We don't make any money from influencers -- it's a completely free service for them!

Brands create the campaign briefs and from those, influencers create the posts. Brands can be represented by anyone from PR Agencies to Media Agencies. But ONLY the influencer can construct their post.

The influencer owns the content, as it's been generated by them with a financial contribution from a brand to be featured within it. Therefore a brand can share an influencer's post within the platform it appears, but cannot use the content for any advertising outside of that. Remember to share the post within the 30 days it's active.

From a brand's campaign brief, influencers create and submit a post with a price attached. If a brand approves it, the influencer can then publish direct to their social media and collect payment. If the brand has slight changes to the content or price, they can 'Suggest Changes' to the influencer, who'll either re-submit or move on. If the campaign has ended, the budget has been spent or the influencer and/or post is not right for the campaign, the brand can select 'No Thanks'.

After 30 days an influencer may remove the post. Although most leave the post on their feed as they would any other.

Our House Rules can be found in our Terms of Use. In order to protect the integrity of our marketplace, these are a set of principles we expect our Influencers and brands to abide by. Feel free to suggest an addition at hello@tribegroup.co.

We take our House Rules extremely seriously and have the power to suspend an account immediately. If you feel a member has breached our guidelines, please notify us at hello@tribegroup.co.

Unfortunately not all brands or influencers are open to receiving phone calls or emails outside the platform, so to protect their privacy we've hidden their details. But don't hesitate to reach out to us if there's anything in particular you need from a brand.

Yes. We have a close working relationship with the main social media platforms and chat to them regularly about the best way to achieve reach and engagement.

TRIBE uses your personal information to tailor and improve your experience on our platform. You can update this information through your account settings at any time. You also have the right to request to access, amend or in some cases remove the information that TRIBE holds about you. These rights are outlined in Section 49 of our Privacy Policy. For more information or for any of these requests, reach out to privacy@tribegroup.co.

Brands

Not at all. Because we don't mind who posts a campaign on behalf of the brand, we work very closely with agencies of all shapes and sizes to help them perform their jobs with greater impact and efficiency.

The TRIBE App is for influencers to submit content, however feel free to download it as a brand so you can browse live campaigns for inspiration. When you're ready to build your own, head to brand.tribegroup.co

It's important for a brand to look through the engagement of influencers who make offers. Accounts with fake followers are easy to determine from almost no interaction, or social profiles filled with spam. If we identify an influencer with fake followers, we'll remove them from our platform.

TRIBE charges a Campaign Activation Fee for all campaigns sent live on the TRIBE platform. Then, you only pay for the content you approve.

Hand picking influencers is like trying to target individual buyers on eBay. Instead, TRIBE is a true marketplace, designed for unprecedented scale. To build such a massive pool of influencers, we've also taken onboard their preference to browse campaigns anonymously. The moment they submit a post to your campaign however, we'll provide all the info you need to click through to their social profiles and assess their suitability.

No, however most brands allocate budget so that they can purchase submissions as they come through. Head to our pricing page for more information. All quoted pricing includes TRIBE fees and excludes GST.

Just go to brand.tribegroup.co and we'll walk you through our 5 easy steps.

What keeps influencers honest is the potential disengagement from their followers if they're seen to be selling out and promoting competing brands in quick succession. We suggest you spend time in choosing your influencers carefully by browsing their previous posts to ensure they respect a brand’s need for loyalty.

No. In fact, we don't even encourage sending product samples for influencers to post about. If an influencer doesn't already own the product, or isn't willing to buy it, they have no right to recommend it. The exception to the rule is when a product is yet to launch or inaccessible to an influencer. In which case we'll arrange for you to send them your samples.

We don't encourage sending product samples for influencers to post about. If an influencer doesn't already own the product, or isn't willing to buy it, they have no right to recommend it. The exception to the rule is when a product is yet to launch or inaccessible to an influencer. In which case we'll arrange for you to send them your samples.

Unless you follow them on social media, you most likely won't. Rest assured their audience knows who they are, which is why they've accumulated such a large tribe who love their content.

Sure, feel free to browse the influencers' social accounts to see what level of engagement they're achieving. We also display their average engagement alongside every submission if available.

No. Social media platforms have algorithms to determine how relevant a post will be. The more engaging, the greater the reach. That's why it's important to chose your influencers carefully.

We're yet to launch this feature, but appreciate a brand's need for more sophisticated audience targeting. You'll soon be able to filter beyond an influencer to target precise demographics of their audience.

Brands have less control in social influencer campaigns compared with traditional media. Influencers have developed a unique dialect with their tribe over thousands of personal interactions. These can include everything from bad grammar to amateur photography, and despite it not appearing like premium content, the value of a post is measured by audience interaction and the influencer's credibility. That still doesn't mean the post is a right fit for your brand, so choose carefully and feel free to 'Suggest Changes' to the influencer if you value them, but not the post.

Get shopping! When an influencer submits a post, click through to their social feed to assess their tone of voice, engagement and brand-fit.

Results will vary according to a number of variables within social media we can't control. Contact us at hello@tribegroup.co and we'll happily walk through any posts submitted for your campaign to help you get the best bang for your buck.

This is totally subjective, but if you ask us... it's the fun part. How you measure the value of a post may come down to the creativity of the content, the familiarity of the influencer, the size and engagement of their tribe, and how well they fit your brand.

In the rare event this occurs, please contact us at hello@tribegroup.co and we'll rectify the situation. You won't be charged for posts not published as agreed.

Be patient. It may take at least a week for campaigns to receive influencer submissions. If after a week you still have no response, we suggest you re-craft your campaign or widen the influencer search filters you’ve selected.

Your Campaign Inbox is packed with pre-purchase analytics to help you make informed decisions before you’ve spent a cent.

You can also track your campaign’s performance with real-time analytics, and with access to our Premium Features you can also measure its success with a downloadable report of your best content, campaign metrics & industry benchmarks.

CONTENT RIGHTS

Any usage other than reposting organically on the same social platform the post was published on.

Depending on whether you are using the platform on a subscription or on a campaign-by-campaign basis, the cost of a content licence (online usage only) differs. Head to our pricing page for more information.

Content can range from 300KB to 23MB depending on the original source. If you’re concerned with the resolution, we’ll work with you to ensure you have the highest quality available.

No, however it’s an effective way to increase credibility and engagement.

Yes, however these are negotiated on an individual basis and are dependant on the image quality TRIBE has been supplied. Please contact us at content@tribegroup.co for more information.

INFLUENCER RATINGS

This is the influencer's rating out of 5 based on their engagement, activity and professionalism once sufficient data is collected.

The ratings measure how valuable a certain influencer’s recommendation is. It goes past the vanity metrics into quality and impact. They are measured across three main elements: professionalism, submissions and engagement.

Professionalism refers to how easy they are to work with, and factors in reply times, punctuality of publishing scheduled posts at the right time etc.
Submissions refer to the quality and originality of their posts. If it is of a good quality, fits the brief and is not plagiarised or doctored content, their rating will be positively rewarded.
Engagement refers to the quality and authenticity of their likes and comments. If they generally come from across their whole follower base, they are rated highly. If they have manufactured engagement, i.e. from ‘comment pods’, they are penalised.

When an influencer doesn’t have a rating displayed, this simply means they’re yet to generate sufficient data. As they become more active within the TRIBE app, a rating should appear.

Influencer ratings are refreshed every 6 hours.

Influencers

Never fear, you’ll be the only person who ever posts to your account. Giving us permission is really just giving you the ability to post through our App, which is how we know when to pay you. And no we can’t see your Direct Messages.

Based on our own research, we've designed a RATE CARD within the App. Although we recommend you start off low, and only raise it if you feel you can. It goes without saying; the higher your fee, the stronger your recognition, content and audience engagement should be. Check out the rate card here.

Unless there are unique circumstances (i.e. item is yet to be released) brands won't send you product through TRIBE. Our platform is about authentic advocacy of products you already love or are willing to try. After all, if an influencer isn't prepared to buy a product, how can they recommend their tribe does?

It's disappointing, but purchasing a product without getting paid to recommend it is no different than any other purchase made by you outside of TRIBE.

Not at all. We work very closely with Talent Agencies to offer a work-flow solution so they can now manage all of their client's Influencer Campaigns in the one location. Ask us how at hello@tribegroup.co

Yes. Like any marketplace, this will happen. But only accept if you feel comfortable.

You should post within 48 hours, unless otherwise directed by the brand.

Once you publish your approved post, we'll transfer you the agreed amount into your PayPal or nominated bank account within 48 hours or 30 days, depending on the payment option you select. You can edit your payment details any time in your TRIBE app under 'YOU'.

Damn straight! Email us at hello@tribegroup.co

Not all currencies are supported yet. For influencer payments, we support AUD$, GBP£, EUR€ and USD$. If your country has a different currency, it will be assigned to one of these.

Be patient. Often brands like to see a number of submissions before they accept any or all of them. You may also want to re-submit with a lower offer, as high rates can deter brands.

Yes. TRIBE is based on the principle that we naturally feature brands in our social posts, paid or not. But the moment your followers feel that you're taking more than you give, you'll lose influence. Only you can determine how often you should post, but we urge you to be overly conservative, and if in doubt, we're here to offer one-to-one guidance.

From time to time you may experience negativity, however if you create organic and entertaining content, your audience is likely to respond positively. You invest an enormous amount of energy into your audience, and provided you're not greedy, you deserve to be rewarded.

CONTENT RIGHTS

You can read more about what content campaigns are and how much you can earn selling your content rights here.

It can be used wherever the licensee chooses.

Unlikely. We encourage crediting you as best practice however the brand is not obliged to do so.

No. You are free to keep the content on your social account if the brand has paid you to have it there. However you have sold the right to use that content elsewhere.

Yes. Please keep this on file in the event we request it.

Yes absolutely, this will maximise your potential income.

If you’ve sold rights to content, and now have another opportunity to sell content that appears similar, you’ll first need to get approval via content@tribegroup.co.

INFLUENCER RATINGS

We’re constantly impressed with how well influencers conduct themselves on TRIBE. Everything from responding quickly to a brand’s feedback to attracting loads of approvals.

That’s why we’ve designed Influencer Ratings. To help you stand out even more. These will be displayed next to your submissions in the brand’s inbox and are out of 5 stars.

Rather than being rated by brands, your rating is actually calculated by TRIBE and takes into account considerations like your professionalism, activity and engagement.

For instance, if you publish your approved posts on time, you’ll be rewarded. Submit content you don’t own and sadly… you won’t be.

One thing’s for sure, if you keep up the great work, we’ll do our best to make you SHINE BRIGHT like the star you are.

Your influencer rating is refreshed every 6 hours.

Ratings are designed to share your holistic value to a brand, beyond your follower count or price. Three areas taken into account are professionalism, activity and engagement. More specifically, these inputs may affect your rating:

No recent submissions
Slow response time to brand feedback
Failure to keep post at the top of your feed for 5hrs and on your feed for 30 days
Submitting unoriginal content (content that wasn’t created by you)
Fake followers
Failure to post by the time agreed
Using comment pods
Pitching ie “Hey guys. I’m a food influencer who would like to work with your brand” rather than submitting content exactly as it will appear when published.
Submitting low quality content (pixelated or blurry)

While your rating won’t go up overnight, it’s best to start with the basics:

Submit regularly to briefs
Reply to brands as quickly as possible
Publish approved posts on time
Submit high quality, original content
Eliminate ghost followers on your accounts
Have authentic ‘engagement’, meaning that the likes and comments on your posts come from across your entire follower base. Not just a repeat group or comment pod.

The only scenario where brands can’t see your rating is when we lack sufficient data. In which case, no stars will be shown at all.

Content Campaigns

Brands

Content Campaigns allow creators to submit up to three beautiful, branded pics or clips to your content inbox. Once approved, you can use the content on your own marketing channels. This includes websites, EDMs, blogs or even billboards and print!

There's no setup fee for TRIBE campaigns. However, you will need to purchase a minimum 5 pieces of content.

For launch, we will be offering content in bundles of 5 pieces. If you’re absolutely loving the content and want more, there’s a special 10% discount off the total price when you purchase 10. Please refer to your campaign inbox for our pricing guide.

We’ll always try our best to match your brief with high-quality submissions. However, if you have any concerns regarding the size or quality of the content, please reach out to your Account Manager who will work with you to attract the best content for your brand.

Before approving content, you can find the image resolution located in the detailed view of each piece submitted. If you’re licensing content for offline usage or concerned about the resolution, get in touch with your Account Manager and we’ll work with you to ensure you receive the highest quality available.

No. However, this can be an effective way to increase credibility and engagement on your own channels.

Yes, however these are negotiated on an individual basis and are dependant on the image quality TRIBE has been supplied. Please contact us at content@tribegroup.co for more information.

From a Brand's campaign brief, Influencers can create and submit up to three pieces of content. Once a Brand has approved the content, the Influencer will be paid, and the Brand will then be able to download the original version of the image to use for all of their advertising needs. If the campaign has ended, the budget has been spent or the Influencer and/or post is not right for the campaign, the Brand can select 'No Thanks'.

Influencers

You can now submit your beautiful pics and clips for brands to purchase! Once approved, brands will use your content for their own marketing channels without you having to post a thing. This could be anything from EDMs, blogs and websites to billboards and magazines! Now that you’re not publishing the #ad to your social accounts, you can submit to as many briefs as you like with up to three images per campaign! Ka-ching!

Congrats! If you're reading this, then we've selected YOU from a pool of 90K+ others to participate in our new Content Campaigns! When new briefs enter the platform, you will receive an email and a notification to let you know that you’ve been invited to the campaign. It’s then over to you to do yo’ thang and create stunning content for brands to splash across their marketing channels!

You can read more about what content campaigns are and how much you can earn selling your content rights here.

Brands aren’t obliged to credit you for your content, however we will always encourage crediting you as best practice!

No. Once your content has been purchased by the brand, you can’t publish it on any blogs, social accounts or sell forward to other brands.

No. As reach and engagement won’t impact the value, our Content Campaign rates are non-negotiable.

Yes. Please keep the original, full-resolution images (RAW files if possible) on hand in the event that we request it

If you’ve sold rights to content and now have another opportunity to sell content that appears similar, you’ll first need to get approval via content@tribegroup.co.