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What is an Influencer?

We classify an Influencer as someone with 3000+ genuine followers on just one of our three partner platforms: Facebook, Instagram or Twitter. In time you'll be able to connect more social platforms into TRIBE.

Who are the Brands?

TRIBE is open to all brands, and those that represent them, including PR, Media, Advertising or Creative Agencies. Some brands will naturally attract more submissions from Influencers than others.

Is TRIBE a global platform?

Absolutely. TRIBE is open to brands and influencers from anywhere in the world. We currently have headquarters in Australia and the UK, so if you’re in the southern hemisphere, you’ll be looked after by Team Australia. If you’re in the northern hemisphere, Team UK. Hence why the currency used for a brand’s campaign will either be AUD$ or GBP£ accordingly.

Does this fit within advertising regulations?

Yes. In the US, UK, Europe and many other parts of the world, you are required by law to disclose a sponsored post. The easiest way to do this is to simply include #ad. In Australia, it’s currently just a guideline; however, we strongly recommend you include #ad anyway so your audience can easily identify branded content. For further guidance, see our T&Cs.

How does TRIBE make money?

TRIBE charges brands a 20% commission on top of any post they purchase. For influencers, TRIBE is a completely free service.

Who generates the content?

Brands create the campaign briefs and from those, Influencers create the posts. Brands can be represented by anyone from PR Agencies to Media Agencies. But ONLY the Influencer can construct their post.

Who owns the content?

The Influencer owns the content, as it's been generated by them with a financial contribution from a brand to be featured within it. Therefore a Brand can share an Influencer's post within the platform it appears, but cannot use the content for any advertising outside of that. Remember to share the post within the 30 days it's active.

What's the approval process?

From a Brand's campaign brief, Influencers create and submit a post with a price attached. If a Brand approves it, the Influencer can then publish direct to their social media and collect payment. If the Brand has slight changes to the content or price, they can 'Suggest Changes' to the Influencer, who'll either re-submit or move on. If the campaign has ended, the budget has been spent or the Influencer and / or post is not right for the campaign, the Brand can select 'No Thanks'.

How long is an Influencer required to keep their post live?

After 30 days an Influencer may remove the post. Although most leave the post on their feed as they would any other.

What are TRIBE House Rules?

Our House Rules can be found in our terms of use. In order to protect the integrity of our marketplace, these are a set of principles we expect our Influencers and Brands to abide by. Feel free to suggest an addition at hello@tribegroup.co . 

What if an Influencer or Brand breaches House Rules?

We take our House Rules extremely seriously and have the power to suspend an account immediately. If you feel a member has breached our guidelines, please notify us at hello@tribegroup.co .

In feedback, why are phone numbers and emails hidden?

Unfortunately not all brands or influencers are open to receiving phone calls or emails outside the platform, so to protect their privacy we've hidden their details. But don't hesitate to reach out to us if there's anything in particular you need from a brand.

Do you work with Facebook, Instagram and Twitter?

Yes. We have a close working relationship with the main Social Media platforms and chat to them regularly about the best way to achieve reach and engagement.



Why is TRIBE requesting permission to post to my social account?

Never fear, you’ll be the only person who ever posts to your account. Giving us permission, is really just giving you the ability to post through our App, which is how we know when to pay you. And no we can’t see your Direct Messages.

How much should I charge?

Based on our own research, we've designed a RATE CARD within the App. Although we recommend you start off low, and only raise it if you feel you can. It goes without saying; the higher your fee, the stronger your recognition, content and audience engagement should be. 

Followers Per Account Ballpark Rate Per Post (AUD)
3-20K $75-$300
20-100K $300-$600
100-250K $550-$800
200-500K $800-$1200
500K+ $1200+


Followers Per Account Ballpark Rate Per Post (GBP)
3-20K £60-£200
20-100K £200-£400
100-250K £400-£550
200-500K £550-£800
500K+ £800+
How do I get the brands' products?

Unless there are unique circumstances (i.e. item is yet to be released) brands won't send you product through TRIBE. Our platform is about authentic advocacy of products you already love or are willing to try. After all, if an influencer isn't prepared to buy a product, how can they recommend their tribe does?

What happens if I've purchased the product but had my post declined?

It's disappointing, but purchasing a product without getting paid to recommend it is no different than any other purchase made by you outside of TRIBE.

Is TRIBE cutting out Talent Agents?

Not at all. We work very closely with Talent Agencies to offer a work-flow solution so they can now manage all of their client's Influencer campaigns in the one location. Ask us how at hello@tribegroup.co.

Are brands allowed to negotiate my asking price?

Yes. Like any marketplace, this will happen. But only accept if you feel comfortable.

Once approved, how long do I have to post?

You should post within 48 hours, unless otherwise directed by the brand.

Where's my money?

Once you publish your approved post, we'll transfer you the agreed amount into your PayPal or nominated bank account within 24hrs. You can edit your payment details any time in your TRIBE app under 'YOU'.

I heard you have a cool group of Influencer Advisors... Can I join?

Damn straight! Email us at hello@tribegroup.co

Why is my TRIBE payment currency different to my country’s currency?

Not all currencies are supported yet. For Influencer payments, we support AUD$, GBP£, EUR€ and USD$. If your country has a different currency, it will be assigned to one of these.

Why is no one accepting my offers?

Be patient. Often brands like to see a number of submissions  before they accept any or all of them. You may also want to re-submit with a lower offer, as high rates can deter brands.

Is there such a thing as too many sponsored posts?

Yes. TRIBE is based on the principle that we naturally feature brands in our social posts, paid or not. But the moment your followers feel that you're taking more than you give, you'll lose influence. Only you can determine how often you should post, but we urge you to be overly conservative, and if in doubt, we're here to offer one-to-one guidance.

Will I receive backlash for my sponsored posts?

From time to time you may experience negativity, however if you create organic and entertaining content, your audience is likely to respond positively. You invest an enormous amount of energy into your audience, and provided you're not greedy, you deserve to be rewarded.

Can I connect more than one account of the same social platform... ie two Facebook accounts?

We accommodate numerous Facebook Pages, but at present the only way to achieve the same result for Twitter and Instagram is by disconnecting an account and connecting another. Hit us up at hello@tribegroup.co if you’d like us to walk you through it.

How much will I earn selling ownership rights to my content?
You’ll receive $100 / £100 if a brand licenses for six months or $250 /£ 250 if they license perpetually.
Where will the brand be using the content?
It can be used wherever the licensee chooses.
Will I be credited if a brand uses my content?
Unlikely. We encourage crediting you as best practice however the brand is not obliged to do so.
Do I need to remove this content from my social account?
No. You are free to keep the content on your social account if the brand has paid you to have it there. However you have sold the right to use that content elsewhere.
Do you need the master image or footage?

Yes. Please keep this on file in the event we request it.

Can I submit multiple content pieces from the same shoot?
Yes absolutely, this will maximise your potential income.  
Can I resell or use content after a short term licence has expired?
No. You have already sold the rights to this content. However when a brand renews their initial licence, you’ll receive a royalty of $50 / £50.
Can I sell similar content from the same shoot to someone else?

If you’ve sold rights to content, and now have another opportunity to sell content that appears similar, you’ll first need to get approval via content@tribegroup.co.

What’s the idea behind Influencer Ratings?

We’re constantly impressed with how well influencers conduct themselves on TRIBE. Everything from responding quickly to a brand’s feedback to attracting loads of approvals.

That’s why we’ve designed Influencer Ratings. To help you stand out even more. These will be displayed next to your submissions in the brand’s inbox and are out of 5 stars.

How is my Influencer Rating calculated?

Rather than being rated by brands, your rating is actually calculated by TRIBE and takes into account considerations like your professionalism, activity and engagement.

For instance, if you publish your approved posts on time, you’ll be rewarded. Submit content you don’t own and sadly… you won’t be.

One thing’s for sure, if you keep up the great work, we’ll do our best to make you SHINE BRIGHT like the star you are.

How often is my Influencer Rating updated?
Your influencer rating is refreshed every 6 hours.
What causes my rating to decrease?

Ratings are designed to share your holistic value to a brand, beyond your follower count or price. Three areas taken into account are professionalism, activity and engagement. More specifically, these inputs may affect your rating:

  • No recent submissions
  • Slow response time to brand feedback
  • Failure to keep post at the top of your feed for 5hrs and on your feed for 30 days
  • Submitting unoriginal content (content that wasn’t created by you)
  • Fake followers
  • Failure to post by the time agreed
  • Using comment pods
  • Pitching ie “Hey guys. I’m a food influencer who would like to work with your brand” rather than submitting content exactly as it will appear when published.
  • Submitting low quality content (pixelated or blurry)
How can I increase my Influencer Rating?

While your rating won’t go up overnight, it’s best to start with the basics:

  • Submit regularly to briefs
  • Reply to brands as quickly as possible
  • Publish approved posts on time
  • Submit high quality, original content
  • Eliminate ghost followers on your accounts
  • Have authentic ‘engagement’, meaning that the likes and comments on your posts come from across your entire follower base. Not just a repeat group or comment pod.
Can I hide my rating from the brand?

The only scenario where brands can’t see your rating is when we lack sufficient data. In which case, no stars will be shown at all.



Is TRIBE cutting out PR, Media, Advertising or Creative Agencies?

Not at all. Because we don't mind who posts a campaign on behalf of the brand, we work very closely with agencies of all shapes and sizes to help them perform their jobs with greater impact and efficiency.

How do I use the App as a brand?

The TRIBE App is for influencers to submit content, however feel free to download it as a brand so you can browse live campaigns for inspiration. When you're ready to build your own, head to brand.tribegroup.co

How can I be sure I'm not paying to reach fake followers?

It's important for a brand to look through the engagement of Influencers who make offers. Accounts with fake followers are easy to determine from almost no interaction, or social profiles filled with spam. If we identify an Influencer with fake followers, we'll remove them from our platform.

Is there a setup or subscription fee?

No. You'll only ever get charged when you purchase an Influencer's post. We don't hold any funds from your card and it costs you nothing  to post a brief, reach our database of Influencers and browse their submitted posts. But to protect our Influencers, we ask that you don’t create a campaign unless you genuinely intend on purchasing posts.

When does payment get charged to my credit card?

TRIBE will only ever charge your credit card when you approve an Influencer's content. We don't charge to build a brief or review all the content submitted by influencers.

Can I browse Influencers before I post a campaign?

Hand-picking Influencers is like trying to target individual buyers on eBay. Instead TRIBE is a true marketplace, designed for unprecedented scale. To build such a massive pool of Influencers, we've also taken onboard their preference to browse campaigns anonymously. The moment they submit a post to your campaign however, we'll provide all the info you need to click through to their social profiles and assess their suitability.

Is there a minimum spend?

No, however most brands allocate budget so that they can purchase submissions as they come through. The average TRIBE campaign is $3,000–$5,000 + GST, which is approximately 20 posts (average post fee is $220 + GST). All quoted pricing includes TRIBE fees and excludes GST.

How do I post a campaign?
Just go to brand.tribegroup.co and we'll walk you through our 5 easy steps.
How can I ensure an Influencer doesn't now promote my competitor?

What keeps Influencers honest is the potential disengagement from their followers if they're seen to be selling out and promoting competing brands in quick succession. We suggest you spend time in choosing your Influencers carefully by browsing their previous posts to ensure they respect a Brand’s need for loyalty.

Can I pay with products?

No. In fact, we don't even encourage sending product samples for Influencers to post about. If an Influencer doesn't already own the product, or isn't willing to buy it, they have no right to recommend it. The exception to the rule is when a product is yet to launch or inaccessible to an Influencer. In which case we'll arrange for you to send them your samples.

How do I get product sample to the influencer?

We don't encourage sending product samples for Influencers to post about. If an Influencer doesn't already own the product, or isn't willing to buy it, they have no right to recommend it. The exception to the rule is when a product is yet to launch or inaccessible to an Influencer. In which case we'll arrange for you to send them your samples.

I don't recognise any Influencers?

Unless you follow them on social media, you most likely won't. Rest assured their audience knows who they are, which is why they've accumulated such a large tribe who love their content.

Can we check an influencer's social engagement before approval?

Sure, feel free to browse the influencers' social accounts to see what level of engagement they're achieving. We also display their average engagement alongside every submission if available.

Is a post guaranteed to reach all the influencer's fans?

No. Social Media platforms have algorithms to determine how relevant a post will be. The more engaging, the greater the reach. That's why it's important to chose your Influencers carefully.

Can I get a better breakdown of an Influencer's followers?

We're soon to launch this feature, but appreciate a Brand's need for more sophisticated audience targeting. You'll soon be able to filter beyond an Influencer to target precise demographics of their audience.

What if I don't like the posts being submitted?

Brands have less control in social influencer campaigns compared with traditional media. Influencers have developed a unique dialect with their tribe over thousands of personal interactions. These can include everything from bad grammar to amateur photography, and despite it not appearing like premium content, the value of a post is measured by audience interaction and the Influencers credibility. That still doesn't mean the post is a right fit for your brand, so choose carefully and feel free to 'Suggest Changes' to the Influencer if you value them, but not the post.

How do I choose an Influencer?

Get shopping! When an Influencer submits a post, click through to their social feed to assess their tone of voice, engagement and brand-fit.

What if I'm unhappy with the final results?

Results will vary according to a number of variables within social media we can't control. Contact us at hello@tribegroup.co and we'll happily walk through any posts submitted for your campaign to help you get the best bang for your buck.

How do I know if this Influencer is worth their fee?

This is totally subjective but if you ask us... it's the fun part. How you measure the value of a post may come down to the creativity of the content, the familiarity of the Influencer, the size and engagement of their tribe, and how well they fit your brand.

What if the Influencer publishes the incorrect post?

In the rare event this occurs, please contact us at hello@tribegroup.co and we'll rectify the situation. You won't be charged for posts not published as agreed.

Why is no one submitting posts for my campaign?

Be patient. It may take at least a week for campaigns to receive Influencer submissions. If after a week you still have no response, we suggest you re-craft your campaign or widen the Influencer search filters you’ve selected.

How do I measure my campaign's success?

We're busy developing the sophisticated analytics you need to measure the impact of the Influencer's post you purchased. In the meantime, we’re happy to provide you with a post-campaign report. Just hit up your TRIBE account manager.

When do I need to buy a content licence?
Any usage other than reposting organically on the same social platform the post was published on.
How much does a licence cost?

$300 + GST / £300 +VAT for a six month exclusive licence (online usage only) or $800 + GST / £800 + VAT for an exclusive perpetual licence (online usage only).

If you’d like to use the image offline (outdoor, print, TV etc) simply contact us at content@tribegroup.co

What happens after my six month exclusive content licence expires?

You can simply renew your license for an additional 6 months at $250 + GST / £250 + VAT or purchase that content in perpetuity for $800 + GST / £800 + VAT . If not, it will be your company’s responsibility to cease all ongoing and future usage of that content to avoid an automatic renewal fee.

How much does license renewal cost?
$250+ GST / /£250 + VAT to extend your licence for another six months. Alternatively, you can upgrade and purchase that content in perpetuity for $800 + GST / £800 + VAT.
How will I know when the content licence has expired?

We’ll send out a renewal reminder, but the responsibility is on you to keep track of your own Content Licence expiry dates to avoid an automatic renewal fee.

What resolution and size is content provided?

Content can range from 300KB to 23MB depending on the original source. If you’re concerned with the resolution, we’ll work with you to ensure you have the highest quality available.

Do I need to tag the influencer on licensed content?
No, however it’s an effective way to increase credibility and engagement.
Is it possible to license a high resolution image for offline usage as well?

Yes, however these are negotiated on an individual basis and are dependant on the image quality TRIBE has been supplied. Please contact us at content@tribegroup.co for more information.

What are the stars alongside an Influencer’s submission?
This is the influencer's rating out of 5 based on their engagement, activity and professionalism once sufficient data is collected.
How are the Influencer Ratings calculated?

The ratings measure how valuable a certain influencer’s recommendation is. It goes past the vanity metrics into quality and impact. They are measured across three main elements: professionalism, submissions and engagement.

  1. Professionalism refers to how easy they are to work with, and factors in reply times, punctuality of publishing scheduled posts at the right time etc.

  1. Submissions refer to the quality and originality of their posts. If it is of a good quality, fits the brief and is not plagiarised or doctored content, their rating will be positively rewarded.

  1. Engagement refers to the quality and authenticity of their likes and comments. If they generally come from across their whole follower base, they are rated highly. If they have manufactured engagement, i.e. from ‘comment pods’, they are penalised.
Why don’t all influencers have a star rating?

When an influencer doesn’t have a rating displayed, this simply means they’re yet to generate sufficient data. As they become more active within the TRIBE app, a rating should appear.

How often are Influencer Ratings updated?
Influencer ratings are refreshed every 6 hours.