---
title: Is Influencer Marketing Really Worth It? - TRIBE
description: Wondering if influencer marketing is worth investing in? Here’s why working with the right influencers can bring you better quality leads and improve your ROI.
image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202020/1220%20-%20Is%20Influencer%20Marketing%20Really%20Worth%20It/header-influencer-marketing-worth-it.jpg
---
[](https://www.tribegroup.co/)
- [Platform](https://www.tribegroup.co/brands)
- Solutions
- [Managed Services](https://www.tribegroup.co/tribe-plus)
- [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked)
- [Media Buying](https://www.tribegroup.co/tribe-media)
- Learn
- [Blog](https://www.tribegroup.co/blog)
- [Success Stories](https://www.tribegroup.co/stories)
- [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Campaign Highlights](https://www.tribegroup.co/case-study)
- [Creators](https://www.tribegroup.co/influencers)
- [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership)
[LOGIN](https://brand.tribegroup.co/signIn) [](https://cta-redirect.hubspot.com/cta/redirect/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d)
[](https://www.tribegroup.co/)
- [Platform](https://www.tribegroup.co/brands)
- Solutions
- [TRIBE Plus](https://www.tribegroup.co/tribe-plus)
- [TRIBE Unlocked](https://www.tribegroup.co/tribe-unlocked)
- [TRIBE Media](https://www.tribegroup.co/tribe-media)
- Learn
- [Blog](https://www.tribegroup.co/blog)
- [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Success Stories](https://www.tribegroup.co/stories)
- [Campaign Highlights](https://www.tribegroup.co/case-study)
- Creator Academy COMING SOON
- [Creators](https://www.tribegroup.co/influencers)
- [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership)
- [About Us](https://www.tribegroup.co/about-us)
- [Contact Us](https://www.tribegroup.co/contact-us)
- [Help Center](https://help.tribegroup.co/en/)
[](https://cta-redirect.hubspot.com/cta/redirect/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d)
[LOGIN](https://brand.tribegroup.co/signIn)
[Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources) [By TRIBE](https://www.tribegroup.co/blog/author/tribe)
# Is Influencer Marketing Really Worth It?
[
@ajourneytoseven
for Popchips
](https://www.tribegroup.co/blog/influencer-marketing-worth-it)
Every business knows that staying front of mind is imperative to success; you need to be the go-to guys for your niche.
You may already use social media to try and achieve this, but is influencer marketing part of your strategy? What difference could it make to brand awareness and sales?
Stats don’t lie. A whopping[ 80% of marketers](https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/#gs.cwtjta) say that influencer marketing is effective; while 89% think it works just as well as, if not better than, other marketing channels.
Intrigued by the potential of influencer marketing? Ready to join thousands of brands using it to elevate their strategy?
We’ll explain why influencer marketing is a worthwhile investment and how you can maximize your ROI when running campaigns.
## What is influencer marketing?
The [definition of an influencer](https://www.tribegroup.co/blog/definition-of-influencers) can get pretty detailed, but the premise is that they have a loyal social media following.
Influencer marketing involves brands paying influencers to create promotional content that is used to promote the brand, its values, and its products or services.
Influencer marketing has been successful with brands big and small. By developing word of mouth and social proof—both very effective ways to persuade an audience to make a purchase—influencer marketing is proving hugely valuable, explaining its uphill trajectory.
> Whatever your industry or product, influencer marketing helps to spread the word.
## Is influencer marketing a worthwhile investment?
Is influencer marketing worth it? Can influencers really impact the purchase decisions of their followers? Most importantly, can marketers count on a decent ROI?
The stats certainly suggest so:
• [71% of marketers](https://mediakix.com/blog/influencer-marketing-effectiveness/#gs.cwxh8w) say that influencer marketing creates better quality leads
• [49% of consumers](https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you) rely on influencer recommendations when deciding whether to make a purchase
• Influencer campaigns focused on branding and engagement generate[ eight times the ROI](https://influencermarketinghub.com/influencer-marketing-2019-benchmark-report/)
Influencers help brands make authentic connections with their target market.
## How to get the best ROI on your influencer marketing campaign
There’s plenty of research that proves the usefulness of influencer marketing. But in order to really maximise its potential, you need to understand what makes a campaign successful.
Here’s a quick checklist that’ll ensure *your* influencer marketing campaign is effective:
### WORK WITH THE RIGHT INFLUENCER(S)
If your content collaboration is to make a real impact, you need to be sure that your audience aligns with that of your influencer.
**Celebrity influencers** (with 1m+ followers) provide impressive reach, but engagement and ROI might not be the best.
**Micro influencers **(with 3k - 100k followers) are more affordable and more effective. With their niche and fiercely loyal following, they provide excellent engagement, and while you may “reach” fewer people, your leads will likely be of a higher quality.
Finding an influencer who aligns with your target market as well as your brand values and aesthetic can take time and effort. That’s why many brands choose to simplify the process by partnering with an influencer platform like [TRIBE](https://www.tribegroup.co/brands).
### KNOW YOUR AUDIENCE
Knowing where, what and [when to post](https://www.tribegroup.co/blog/best-time-to-post-instragram?) means knowing your audience inside out.
Which social platforms do they spend their time on? When will you find them online? Which posts will engage them most?
Understanding your target market takes time. Consider this a work in progress. Use [data and analytics](https://www.tribegroup.co/blog/marketing-for-social-media), as well as social testing to build a clearer picture of your audience with each new campaign.
### SET CLEAR GOALS AND OBJECTIVES
As a brand, you should have a clear idea of what you want to achieve. As well as determining your goals and how you plan to measure them, it’s important to communicate all of these ideas to the influencer you’re working with.
Perhaps you want to elevate brand awareness or increase sales. If you’re working with a micro influencer you can afford to be even more specific.
Expanding engagement within a niche group—like college graduates, young professional females or people under the age of 24—is all possible if you’re working with the right content creator.
> Communication is key. When your influencer knows what you’re trying to achieve, you get content that performs better and provides better ROI.
[](https://cta-redirect.hubspot.com/cta/redirect/1609563/e1bb3bca-2039-4ed1-aba1-cc61e5053395)
## So, where should you start?
First thing’s first; you’re not alone! Getting started with influencer marketing is easy when you partner with a platform like TRIBE.
[Sign up](https://brand.tribegroup.co/signIn?__hstc=233546881.73650a029eab0aa4296f615ddebefd55.1608611477355.1608611477355.1608611477355.1&__hssc=233546881.1.1608611477356&__hsfp=2761548268), create your campaign and see a [library of branded content](https://www.tribegroup.co/blog/elevate-your-advertising-with-content-library?) roll in, created by our diverse pool of vetted influencers. Approve what you love and our creators will post it to their social media channels, reaching thousands. It’s influencer marketing made simple.
Still unsure? Let our team walk you through how it all works.
[](https://cta-redirect.hubspot.com/cta/redirect/1609563/cba8af94-cfc6-434e-b3eb-0a4a8a9e629d)
### Related posts
[ Brand Resources ](https://www.tribegroup.co/blog/topic/brand-resources) [Shorts vs Reels vs TikTok: What's the difference?](https://www.tribegroup.co/blog/shorts-vs-reels-vs-tiktok-whats-the-difference)
Repurpose for TikTok, Reels & Shorts. We’ve all heard it before. Some of us are...
[ Brand Resources ](https://www.tribegroup.co/blog/topic/brand-resources) [3 Things Brands Need to Get Right When Selecting Creators](https://www.tribegroup.co/blog/what-brands-get-wrong-about-creator-fit)
There’s over three million creators in the YouTube Partner Program. Add...
[ Brand Resources ](https://www.tribegroup.co/blog/topic/brand-resources) [What Went Viral? The Content and Trends Everyone is Jumping On](https://www.tribegroup.co/blog/what-went-viral-may-2026)
Published: June 2026 Another month, another scroll-hole we’re more than happy...
### Stay up to date
Sign up to receive industry-specific case studies, the latest industry news and campaign strategies delivered straight to your inbox
- [ Platform ](https://www.tribegroup.co/brands)
- [ Creators ](https://www.tribegroup.co/influencers)
- [ About Us ](https://www.tribegroup.co/about-us)
- [ Contact Us ](https://www.tribegroup.co/contact-us)
- [ Help Center ](https://help.tribegroup.co/en/)
### Solutions
- [Managed Services](https://www.tribegroup.co/tribe-plus)
- [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked)
- [Media Buying](https://www.tribegroup.co/tribe-media)
### Learn
- [Blog](https://www.tribegroup.co/blog)
- [Success Stories](https://www.tribegroup.co/stories)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Campaign Highlights](https://www.tribegroup.co/case-study)
### FOLLOW US:
[tiktok ](https://www.tiktok.com/@tribe.creators)
- NEW YORK
- LONDON
- MELBOURNE
- SYDNEY
© TRIBE 2026
[Privacy Policy](https://www.tribegroup.co/privacy) [Terms and Conditions](https://www.tribegroup.co/toc) [Sitemap](https://www.tribegroup.co/sitemap)
```json
{
"@context" : "http://schema.org",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "Australia",
"addressLocality" : "South Melbourne",
"addressRegion" : "Vic",
"postalCode" : "3205",
"streetAddress" : "Level 4, 180 Albert Road "
},
"alternateName" : "TRIBE Group",
"areaServed" : {
"@type" : "GeoCircle",
"geoMidpoint" : {
"@type" : "GeoCoordinates",
"latitude" : "-37.8368169",
"longitude" : "144.968227"
},
"geoRadius" : "150 km"
},
"description" : "TRIBE is an Influencer Marketing Platform, connecting brands and agencies with social media influencers.",
"email" : "hello@tribegroup.co",
"image" : "https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg",
"logo" : "https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg",
"mainEntityOfPage" : {
"@id" : "https://www.tribegroup.co/blog/influencer-marketing-worth-it",
"@type" : "WebPage"
},
"name" : "TRIBE",
"sameAs" : [ "https://www.facebook.com/TRIBEInfluencer", "https://twitter.com/tribe", "https://www.instagram.com/tribe", "https://www.instagram.com/tribe.content", "https://www.linkedin.com/company/6589474" ],
"telephone" : "+61-03-7002-1400",
"url" : "http://www.tribegroup.co"
}
```
```json
{
"@context" : "http://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "TRIBE"
},
"dateModified" : "June 7, 2022, 06:43:12",
"datePublished" : "2020-12-22 04:33:26",
"description" : "Wondering if influencer marketing is worth investing in? Here’s why working with the right influencers can bring you better quality leads and improve your ROI. ",
"headline" : "Is Influencer Marketing Really Worth It?",
"image" : {
"@type" : "ImageObject",
"url" : "https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202020/1220%20-%20Is%20Influencer%20Marketing%20Really%20Worth%20It/header-influencer-marketing-worth-it.jpg"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg"
},
"name" : "TRIBE"
}
}
```